TOYOTA RAV4 “ADVENTURE RX”
Toyota wanted to position the all new Rav4 as a gateway to the great outdoors among young urban professionals. We created “Adventure Rx” - a four-part series of outdoor adventure videos, and an immersive destination in which the content could live. Each episode features UPROXX personality, Steve Vasquez, taking his Toyota Rav4 on different adventures. Meanwhile, an interactive map houses the video adventures and additional in-depth editorial recommendations.
EPISODE 1: “FOREST BATHING”
EPISODE 2: “COASTAL FORAGING”
EPISODE 3: “HANG GLIDING”
EPISODE 4: “STAR GAZING”
INTERACTIVE MAP
We created an interactive map website, housing the video adventures and additional in-depth editorial recommendations, guiding visitors through unique parts of the United States as if they were on the trips themselves.
︎︎︎ Adventure RX Interactive Map
Credits
AD AGENCIES: SAATCHI & SAATCHI, INTERTREND, CONILL, BURRELL
PRODUCTION COMPANY: UPROXX (WMG)
DIRECTOR: AMANDA SIEGEL
PRODUCER: RIKKE HEINECKE
PRODUCTION COMPANY: UPROXX (WMG)
DIRECTOR: AMANDA SIEGEL
PRODUCER: RIKKE HEINECKE
Awards
-
OMMA Awards - 2019 Winner for Advertising/Promotion Website or Microsite - Toyota “Adventure RX”
- ThinkLA IDEA Awards - 2020 Finalist - Best Auto Campaign - Toyota “Adventure RX”