RIKKE HEINECKE is a dynamic leader in both creative and production spaces, bringing over 15+ years of experience across advertising, music, media, and entertainment. A graduate of the University of Southern California’s renowned Film & Television Production Program, Rikke has built a career defined by versatility, precision, and creative vision.
She has led production teams at major industry powerhouses such as Warner Music Group and ViacomCBS, and played pivotal roles in launching and scaling multiple production company startups. As a seasoned line producer, Rikke has collaborated with top-tier global advertising agencies, record labels, and Fortune 500 brands, overseeing high-profile campaigns for clients such as Toyota, Porsche, Lexus, Mercedes-Benz, Don Julio, T-Mobile, Bose, Coca-Cola, Sprite, and Doritos. Her work has been recognized with prestigious accolades, including 2022 Partner of the Year finalist nomination at the ThinkLA IDEA Awards for her contributions to WMX—among others.
Currently, Rikke serves as Director of Production, Development for the Brand and Experiential team at STURDY., where she continues to drive innovative content and immersive experiences through a rare blend of strategic leadership and deep production expertise. Beyond overseeing execution, Rikke plays a critical role in shaping the studio’s go-to-market strategy—translating cultural insights, brand objectives, and creative ambition into scalable production models. Her work bridges the gap between concept and delivery, aligning operational efficiency with long-term business growth. From spearheading multi-million dollar RFPs to building strategic partnerships with agencies and global brands, Rikke helps position STURDY. as a nimble yet powerful force in modern storytelling and branded entertainment.
She has led production teams at major industry powerhouses such as Warner Music Group and ViacomCBS, and played pivotal roles in launching and scaling multiple production company startups. As a seasoned line producer, Rikke has collaborated with top-tier global advertising agencies, record labels, and Fortune 500 brands, overseeing high-profile campaigns for clients such as Toyota, Porsche, Lexus, Mercedes-Benz, Don Julio, T-Mobile, Bose, Coca-Cola, Sprite, and Doritos. Her work has been recognized with prestigious accolades, including 2022 Partner of the Year finalist nomination at the ThinkLA IDEA Awards for her contributions to WMX—among others.
Currently, Rikke serves as Director of Production, Development for the Brand and Experiential team at STURDY., where she continues to drive innovative content and immersive experiences through a rare blend of strategic leadership and deep production expertise. Beyond overseeing execution, Rikke plays a critical role in shaping the studio’s go-to-market strategy—translating cultural insights, brand objectives, and creative ambition into scalable production models. Her work bridges the gap between concept and delivery, aligning operational efficiency with long-term business growth. From spearheading multi-million dollar RFPs to building strategic partnerships with agencies and global brands, Rikke helps position STURDY. as a nimble yet powerful force in modern storytelling and branded entertainment.
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