RIKKE HEINECKE is a dynamic leader in both creative and production spaces, bringing over 14 years of experience across advertising, music, media, and entertainment. A graduate of the University of Southern California’s renowned Film & Television Production Program, Rikke has built a career defined by versatility, precision, and creative vision.
She has led production teams at major industry powerhouses such as Warner Music Group and ViacomCBS, and played pivotal roles in launching and scaling multiple production company startups. As a seasoned line producer, Rikke has collaborated with top-tier global advertising agencies, record labels, and Fortune 500 brands, overseeing high-profile campaigns for clients such as Toyota, Porsche, Lexus, Mercedes-Benz, Don Julio, T-Mobile, Bose, Coca-Cola, Sprite, and Doritos. Her work has been recognized with prestigious accolades, including 2022 Partner of the Year finalist nomination at the ThinkLA IDEA Awards for her contributions to WMX—among others.
Currently, Rikke serves as Director of Production, Development for the Brand and Experiential team at STURDY., where she continues to drive innovative content and immersive experiences through a rare blend of strategic leadership and deep production expertise. Beyond overseeing execution, Rikke plays a critical role in shaping the studio’s go-to-market strategy—translating cultural insights, brand objectives, and creative ambition into scalable production models. Her work bridges the gap between concept and delivery, aligning operational efficiency with long-term business growth. From spearheading multi-million dollar RFPs to building strategic partnerships with agencies and global brands, Rikke helps position STURDY. as a nimble yet powerful force in modern storytelling and branded entertainment.
She has led production teams at major industry powerhouses such as Warner Music Group and ViacomCBS, and played pivotal roles in launching and scaling multiple production company startups. As a seasoned line producer, Rikke has collaborated with top-tier global advertising agencies, record labels, and Fortune 500 brands, overseeing high-profile campaigns for clients such as Toyota, Porsche, Lexus, Mercedes-Benz, Don Julio, T-Mobile, Bose, Coca-Cola, Sprite, and Doritos. Her work has been recognized with prestigious accolades, including 2022 Partner of the Year finalist nomination at the ThinkLA IDEA Awards for her contributions to WMX—among others.
Currently, Rikke serves as Director of Production, Development for the Brand and Experiential team at STURDY., where she continues to drive innovative content and immersive experiences through a rare blend of strategic leadership and deep production expertise. Beyond overseeing execution, Rikke plays a critical role in shaping the studio’s go-to-market strategy—translating cultural insights, brand objectives, and creative ambition into scalable production models. Her work bridges the gap between concept and delivery, aligning operational efficiency with long-term business growth. From spearheading multi-million dollar RFPs to building strategic partnerships with agencies and global brands, Rikke helps position STURDY. as a nimble yet powerful force in modern storytelling and branded entertainment.
EXPERIENCE
STURDY.
Full-time
︎︎︎ Director of Production, Development // February 2025 - Present
︎︎︎ Senior Producer & Operations Manager // February 2024 - February 2025
Warner Music Group, WMX Media & Creative Content
Full-time
︎︎︎ Supervising Producer // August 2021 - February 2024
︎︎︎ Producer // July 2019 - August 2021
UPROXX (aquired by Warner Music Group in 2018)
Freelance (in-house)
︎︎︎ Producer // February 2019 - July 2019
ViacomCBS
Freelance (in-house)
︎︎︎ Producer /(via WHOSAY, aquired by Viacom in 2018) // August 2018 - June 2019
Five To Sixty
Full-time
︎︎︎ Head of Production + Senior Producer // June 2017 - June 2019
Moving Box Studios
︎︎︎ Head of Production + Senior Producer // February 2015 - June 2019
NO LABEL
︎︎︎ Freelance Producer // February 2018 - May 2018
Oceana Branding
︎︎︎ Head of Production + Senior Producer // May 2015 - May 2017
Freelance
︎︎︎ Freelance Producer // 2011 - June 2019
AWARDS
Festival of Media Awards - 2022 Nominee - Best Branded Content - T-Mobile “Way Way Out Live”
Festival of Media Awards - 2022 Nominee - Best Campaign for Technology and Telecommunications - T-Mobile “Way Way Out Live”
ThinkLA IDEA Awards - 2022 Finalist - Partner of the Year - WMX
Digiday - 2021 Winner - Best In-House Content/Brand Studio - UPROXX
OMMA Awards - 2021 Winner - Excellence in Online Advertising - Content Marketing: Single Execution - Straight Talk + Uproxx Presents: “On Repeat” - Mediahub Worldwide
ThinkLA IDEA Awards - 2021 Winner - Company Achievement: Pivot Award - UPROXX
The Webby Awards - 2020 Nominee - Branded Video Series - Doritos x Illegal Civ
The Webby Awards - 2020 Nominee - Webby People’s Voice Award - Doritos x Illegal Civ
The Webby Awards - 2020 Honoree - Podcasts, Interview/Talk Show - “People’s Party With Talib Kweli”
ThinkLA IDEA Awards - 2020 Finalist - Best Auto Campaign - Toyota “Adventure RX”
ThinkLA IDEA Awards - 2020 Finalist - Best Branded Content - Doritos x Illegal Civ
OMMA Awards - 2019 Winner - Advertising/Promotion Website or Microsite - Toyota “Adventure RX”
Numerator - 2019 Best of the Week - Boost Mobile “Switching Scenes”
Urbanworld Film Festival - 2018 Official Selection - DJ Mustard + Vinida “Run This”
Vienna Independent Film Festival - 2016 Official Selection - Tiesto & The Chainsmokers “Split”
Manchester Film Festival - 2016 Official Selection - Tiesto & The Chainsmokers “Split”
LA Movie Awards - 2016 Winner Best Music Video - Tiesto & The Chainsmokers “Split”
© 2024 respective studios + clients