SPRITE “THIRST FOR YOURS”
Alongside Sprite, UPROXX crowd-sourced emerging talent to join together to create a music video for Sprite Way Artist, Moxie Knox. Having the help of selected industry experts, our chosen team use their talents to work through the ins-and-outs of the production of a music video with a final release party at the end to celebrate.
CROWD-SOURCING THE CREATIVE TEAM
MEET THE CROWD SOURCED CREATIVES
MOXIE KNOX “LOVE ME RIGHT” MUSIC VIDEO
MUSIC VIDEO PREMIERE PARTY
MUSIC VIDEO PREMIERE PARTY
Sprite and UPROXX threw an experiential party to premiere the music video and celebrate the success of the campaign.
Credits
Agencies: Universal McCann, Wieden+Kennedy, HAVAS
Produciton Company / Publisher: UPROXX (Warner Music Group)
Director: Steve Vasquez
Producer: Rikke Heinecke
Produciton Company / Publisher: UPROXX (Warner Music Group)
Director: Steve Vasquez
Producer: Rikke Heinecke